Chloe Morello

Chloe Morello is an Australian beauty YouTuber and content creator who has been one of the most prominent figures in the online beauty community since the early 2010s. Born on November 12, 1989, in Sydney, Australia, Chloe launched her YouTube channel in 2008, making her one of the pioneering beauty creators on the platform. Her early adoption of YouTube as a beauty content platform allowed her to build a loyal audience that has followed her for well over a decade.

Chloe’s content spans makeup tutorials, product reviews, beauty hauls, and lifestyle vlogs. She became known for her glamorous, high-impact makeup looks and her warm, engaging presentation style. Over the years, she has accumulated millions of subscribers on YouTube and built substantial followings on Instagram and other platforms. Her longevity in the beauty creator space is notable, as she has successfully adapted to changing trends and platform dynamics over more than 15 years of content creation.

Throughout her career, Chloe has partnered with major beauty brands and has been a fixture at beauty events and launches in Australia and internationally. She has been featured in magazines, appeared on television, and served as a brand ambassador for several cosmetics companies. Her content has evolved with the times, incorporating more lifestyle and personal content alongside her beauty expertise. She has also expanded to platforms like TikTok and Instagram Reels to reach newer audiences.

As of 2026, Chloe Morello has an estimated net worth of $3 million. Her wealth reflects over a decade of consistent content creation, brand partnerships, sponsored content, and her established position as one of Australia’s leading beauty influencers. She continues to create content and remains a respected voice in the beauty community, valued for her expertise and her ability to stay relevant in the ever-changing social media landscape.