Negin Mirsalehi

Negin Mirsalehi is a Dutch-Iranian entrepreneur, social media influencer, and founder of the luxury hair care brand Gisou. Born in Amsterdam, Netherlands, to an Iranian family with a deep connection to beekeeping, Mirsalehi grew up learning about the benefits of honey and bee products from her father, who is a sixth-generation beekeeper. This family heritage would later become the foundation of her business empire and the story that distinguished her from countless other influencers.

Mirsalehi first gained attention on social media through her fashion and lifestyle content on Instagram, where her elegant style and trademark flowing hair attracted millions of followers. She studied business and law at the University of Amsterdam before dedicating herself full-time to her digital career. Her authentic content and genuine engagement with her audience helped her build one of the most loyal followings in the influencer space, growing to over 6 million followers on Instagram.

In 2015, Mirsalehi founded Gisou, a honey-infused hair care brand that draws directly from her family’s beekeeping heritage. The brand, which uses honey from her father’s bee garden as a key ingredient, has become a major success story in the beauty industry. Gisou has expanded from its original hair oil to a full line of hair care and fragrance products and is sold in major retailers including Sephora. The brand has resonated with consumers who value both quality products and authentic brand stories, and it has grown into a multi-million dollar business.

Beyond Gisou, Mirsalehi continues to work with major fashion and beauty brands as an influencer, and she is known for her regular appearances at fashion weeks and industry events. Her success represents the evolution of the influencer economy, where top creators build their own product lines rather than relying solely on sponsorships. With an estimated net worth of $5 million by 2026, Mirsalehi has established herself as both a successful digital creator and a legitimate beauty industry entrepreneur.