Larray

Larray, born Larri Merritt, is one of the most popular and recognizable content creators on the internet, known for his comedic videos, bold personality, and infectious energy. He first gained attention on the now-defunct platform Vine before transitioning to YouTube and TikTok, where he built a massive following with his humor, roast videos, and entertaining collaborations with other creators. His ability to make people laugh while maintaining a genuine, approachable persona has been the key to his enduring success.

Larray’s YouTube channel has been the cornerstone of his career, featuring a mix of comedy videos, challenges, storytime content, and collaborations with other major creators. His “Roasting” series, where he humorously critiques various topics and people, became some of his most viewed content. He was also a member of the Hype House, one of the most famous TikTok creator collectives in Los Angeles, which further elevated his visibility and introduced him to new audiences during the TikTok boom of 2020.

Beyond social media, Larray has ventured into music with his viral track “Cancelled,” which accumulated tens of millions of views on YouTube and showcased his ability to create content that crosses platform boundaries. He has also made appearances on television shows and has been involved in various entertainment projects. His large and dedicated fan base, particularly among Gen Z audiences, has made him a valuable partner for brands looking to reach younger demographics.

With an estimated net worth of $6 million in 2026, Larray has built one of the most successful careers among digital content creators. His income streams include YouTube ad revenue, TikTok creator fund payments, brand partnerships, music sales and streaming revenue, merchandise, and entertainment deals. His longevity in the fast-moving world of social media, having maintained relevance across multiple platforms over many years, speaks to his talent and business acumen.