Zoe Sugg

Zoe Sugg, widely known by her online persona Zoella, is one of the most influential British content creators of the digital era. She began her online career in 2009 by starting a fashion and beauty blog, which she later expanded to YouTube. Her channel quickly grew as she shared beauty tutorials, hauls, vlogs, and lifestyle content, resonating with a massive audience of young women. At her peak, her YouTube channel accumulated over 11 million subscribers, making her one of the most subscribed British YouTubers.

In 2014, Sugg published her debut novel Girl Online, which broke records by selling over 78,000 copies in its first week, making it the fastest-selling debut novel since Nielsen BookScan began tracking sales. She followed it with two sequels, Girl Online: On Tour and Girl Online: Going Solo. She also released a book of lifestyle tips called Cordially Invited. Her publishing success demonstrated her ability to translate her online popularity into traditional media success.

Sugg launched her own beauty and lifestyle brand, also called Zoella, which produced bath, body, and home products sold through major retailers like Boots in the United Kingdom. The brand was highly successful at launch, with products frequently selling out. She also created a wax melt and candle company and has been involved in various product collaborations throughout her career.

In her personal life, Sugg has been in a long-term relationship with fellow YouTuber Alfie Deyes, and the couple welcomed their daughter Ottilie in 2021 and a second child in 2023. While she has stepped back from frequent YouTube uploads in recent years, she remains active on Instagram and continues to be a significant figure in British digital culture. Her diversified income streams from content creation, publishing, product lines, and brand deals have helped her build an estimated net worth of $7 million as of 2026.