Lauren Riihimaki

Lauren Riihimaki, widely known by her online alias LaurDIY, is a Canadian YouTuber, entrepreneur, and television personality who built one of the most successful DIY and crafting channels on YouTube. Born on August 11, 1993, in Toronto, Ontario, Canada, Lauren grew up with a creative spirit and attended Ryerson University (now Toronto Metropolitan University), where she studied graphic communications management. She launched her YouTube channel in 2012 while still in university, initially sharing DIY projects, room decor ideas, and craft tutorials.

Lauren’s channel experienced explosive growth as the DIY and lifestyle content niche boomed on YouTube. Her approachable personality, creative project ideas, and high production quality set her apart from other creators. She accumulated over 8 million subscribers and her videos have been viewed billions of times. Her most popular content includes room makeovers, DIY fashion projects, holiday crafts, and life hack videos that appeal to a broad audience of creative enthusiasts.

Beyond YouTube, Lauren has expanded her career into television and business. She hosted the HBO Max competition series Craftopia, which showcased young crafters competing in creative challenges. She has also developed product collaborations with major retailers and brands, leveraging her expertise in the DIY space. Her business ventures have included partnerships with companies in the craft, home decor, and lifestyle sectors.

As of 2026, Lauren Riihimaki’s net worth is estimated at $6 million. Her wealth comes from YouTube ad revenue, brand sponsorships, television hosting, merchandise, and business partnerships. She has successfully parlayed her online popularity into a multi-platform career that extends well beyond social media, establishing herself as one of the most influential creators in the DIY and crafting community.