Fredrik Eklund

Fredrik Eklund is a Swedish-American real estate broker and television personality best known for starring on Bravo’s Million Dollar Listing New York. Born in Stockholm, Sweden, Eklund grew up in a family with ties to business and diplomacy. He attended the Stockholm School of Economics and worked in finance and technology before moving to New York City to pursue a career in real estate. His European charm, infectious energy, and signature high-kick celebration quickly set him apart in the competitive Manhattan real estate market.

Eklund joined the cast of Million Dollar Listing New York in its first season in 2012, becoming one of the show’s most popular and enduring stars alongside Ryan Serhant and Luis D. Ortiz. On the show, he showcased his aggressive sales tactics, international client network, and ability to close deals on some of Manhattan’s most exclusive properties. During the show’s run, Eklund consistently ranked among the top-producing real estate agents in New York City, personally closing billions of dollars in transactions. His signature catchphrase and exuberant personality made him a standout figure in reality television.

Beyond television, Eklund built a formidable real estate career. He was a top agent at Douglas Elliman, one of New York’s largest brokerages, where he led the Eklund-Gomes Team. In 2021, he made headlines by moving to rival brokerage Douglas Elliman’s competitor, joining Nest Seekers International before eventually launching his own ventures. He authored the bestselling book “The Sell: The Secrets of Selling Anything to Anyone” in 2015, sharing his sales philosophy and personal story. Eklund has also been open about his personal life, including his journey as a gay man in the real estate industry, his marriage to artist Derek Kaplan, and their twins born via surrogate.

Eklund’s estimated net worth of $30 million comes from his massive real estate commissions, television salary, book sales, speaking engagements, and various business ventures. He has expanded his real estate operations beyond New York to Los Angeles, Miami, and international markets. His social media presence, with millions of followers across platforms, continues to drive his personal brand and business opportunities. Eklund represents the new model of real estate professional as celebrity entrepreneur.