Aimee Song

Aimee Song is an American fashion blogger, interior designer, and entrepreneur who became one of the most influential digital fashion personalities through her blog and social media presence, Song of Style. Born in Los Angeles, California, to Korean immigrant parents, Song studied interior design at the Academy of Art University in San Francisco. She launched her blog Song of Style in 2008, initially focusing on interior design before pivoting to fashion content that resonated with a massive global audience.

Song of Style quickly grew into one of the most popular fashion blogs in the world, with Aimee Song amassing millions of followers across Instagram and other platforms. Her approachable yet sophisticated style, blending high fashion with accessible pieces, made her relatable to a wide audience. She became one of the first fashion bloggers to sit front row at major fashion weeks and collaborate with luxury brands like Dior, Laura Mercier, and Revolve. In 2016, she published “Capture Your Style,” a guide to building an authentic social media presence that became a bestseller.

In 2019, Song launched her own fashion line, also called Song of Style, in partnership with Revolve. The collection featured contemporary women’s clothing that reflected her personal aesthetic and became commercially successful. She later expanded her fashion ventures and continued to secure major brand partnerships. Song has been recognized by Forbes as one of the top fashion influencers in the world and has been featured in publications including Vogue, Harper’s Bazaar, and Elle. Her transition from blogger to fashion entrepreneur represents one of the most successful examples of turning digital influence into a tangible business empire in the fashion industry.