Jen Atkin

Jen Atkin is an American celebrity hairstylist, entrepreneur, and social media personality who has become one of the most influential figures in the beauty industry. Born on March 10, 1980, in Utah, Atkin moved to Los Angeles to pursue her passion for hair styling and quickly rose through the ranks of Hollywood’s beauty world. Her talent and business acumen have earned her a reputation as one of the most sought-after hairstylists in the entertainment industry, with a client list that reads like a who’s who of Hollywood royalty.

Atkin’s client roster includes some of the biggest names in entertainment, including the Kardashian-Jenner family, Chrissy Teigen, Jessica Alba, Bella Hadid, and many other A-list celebrities. Her close relationship with the Kardashian family, in particular, helped elevate her public profile beyond the salon chair and into mainstream pop culture. She has been credited with popularizing numerous hair trends and is frequently featured in top fashion and beauty publications.

In 2016, Atkin founded Ouai (pronounced “way”), a haircare and body care brand that became a massive success in the beauty industry. The brand’s minimalist aesthetic, effective formulations, and social media-savvy marketing resonated with consumers, leading to rapid growth. Ouai products are sold in major retailers including Sephora and Ulta Beauty. The brand’s success was further validated when Procter and Gamble acquired Ouai in 2021, marking a significant milestone in Atkin’s entrepreneurial journey.

As of 2026, Jen Atkin has an estimated net worth of $8 million, built through the sale and continued growth of Ouai, her celebrity styling career, social media influence, brand partnerships, and various business ventures. She has also been recognized for her philanthropic efforts, including her work with organizations supporting education and humanitarian causes. Atkin continues to shape trends in the beauty industry while inspiring a new generation of hairstylists and entrepreneurs.