Peso Pluma

Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a Mexican singer and songwriter who has become one of the most significant figures in the global rise of regional Mexican music. Born on June 15, 1999, in Zapopan, Jalisco, Mexico, he grew up listening to a mix of regional Mexican music and American hip-hop, influences that would later define his unique musical style. He began writing songs as a teenager and initially released music independently before exploding onto the international stage.

Peso Pluma’s breakthrough came in 2023 with the release of “Ella Baila Sola” featuring Eslabon Armado, which became a worldwide phenomenon. The song peaked at number four on the Billboard Hot 100, making it one of the highest-charting regional Mexican songs in history. His album “Genesis” (2023) debuted at number three on the Billboard 200, an unprecedented achievement for a regional Mexican artist. His style, often described as “musica mexicana” blending corridos tumbados with trap and urban influences, helped bring Mexican music to mainstream global audiences.

The success continued with his double album “Exodo” (2024), which further cemented his position as a crossover superstar. Peso Pluma collaborated with major international artists and headlined festivals and arenas worldwide, including sold-out shows across the United States, Latin America, and Europe. His tours have grossed tens of millions of dollars, and he became one of the most-streamed artists globally on Spotify, regularly appearing in the platform’s top 10 most-listened artists worldwide.

Despite facing security threats that forced him to cancel some performances in Mexico, Peso Pluma has continued to expand his brand internationally. He has secured lucrative endorsement deals, launched merchandise lines, and become a cultural ambassador for the new wave of Mexican music. His influence has helped open doors for other regional Mexican artists on the global stage. As of 2026, Peso Pluma’s net worth is estimated at $15 million, a remarkable achievement for an artist who was virtually unknown just a few years earlier.