Nayeon

Nayeon, born Im Na-yeon, is a South Korean singer and dancer who is best known as the oldest member and one of the lead vocalists of TWICE, one of the most successful K-pop girl groups in history. Born in Seoul, South Korea, Nayeon was passionate about performing from a young age and appeared on various talent shows as a child. She trained as a JYP Entertainment trainee and was selected as a member of TWICE through the 2015 Mnet survival show Sixteen.

TWICE quickly became a dominant force in K-pop following their debut in October 2015 with the single “Like Ooh-Ahh.” The group went on to produce a string of chart-topping hits including “Cheer Up,” “TT,” “What is Love?,” “Fancy,” and “I Can’t Stop Me.” TWICE has sold tens of millions of albums and has completed multiple world tours, performing in stadiums and arenas across Asia, North America, and Europe. The group is one of the best-selling K-pop girl groups of all time, and Nayeon’s charismatic stage presence has made her one of the most recognizable faces in the industry.

In 2022, Nayeon made history by becoming the first member of TWICE to release a solo album. Her debut solo mini-album IM NAYEON was a major commercial success, with the lead single “POP!” debuting at number one on the Billboard Global 200 chart, making her the first K-pop solo artist to achieve this milestone. The album also debuted at number seven on the Billboard 200, the highest debut for a K-pop solo artist at the time. She followed up with her second solo mini-album NA in 2024, which also performed exceptionally well commercially.

Nayeon has secured numerous lucrative endorsement deals with major brands, including serving as a global ambassador for luxury fashion houses and beauty brands. Her social media following numbers in the tens of millions across platforms, making her one of the most influential K-pop idols in terms of brand power. With her income from TWICE activities, solo music, endorsements, and modeling, Nayeon has built an estimated net worth of $15 million.