Jeffree Star

Jeffree Star is one of the wealthiest beauty influencers in the world, having built a cosmetics empire worth hundreds of millions of dollars. Born Jeffrey Lynn Steininger Jr. in Orange County, California, Star first gained attention in the mid-2000s as one of the most followed personalities on MySpace, where he cultivated a large following through his bold makeup looks, music, and unapologetic persona. His early internet fame laid the groundwork for what would become one of the most successful beauty brands in the industry.

In 2014, Star launched Jeffree Star Cosmetics, starting with a line of velour liquid lipsticks that sold out almost immediately. The brand rapidly expanded to include a full range of cosmetics products, with launches consistently selling out within minutes. Star’s YouTube channel, where he reviews beauty products and documents his life, has attracted over 16 million subscribers and billions of views. His brutally honest product reviews became appointment viewing for beauty enthusiasts, and his stamp of approval could make or break a product.

Star’s business acumen extends well beyond cosmetics. He has made significant investments in real estate, including properties in California and a massive ranch in Casper, Wyoming, where he moved in 2021. The Wyoming ranch includes a yak farming operation, adding an unexpected dimension to his business portfolio. He has also invested in the cannabis industry and various other ventures, diversifying his income streams well beyond the beauty space.

With an estimated net worth of $200 million, Jeffree Star stands as one of the most financially successful internet personalities of all time. Despite numerous controversies throughout his career, his cosmetics brand continues to generate substantial revenue, and his YouTube channel remains one of the most popular in the beauty category. His journey from MySpace influencer to cosmetics mogul represents one of the most remarkable entrepreneurial stories in the social media era.