Jaclyn Hill

Jaclyn Hill is an American beauty YouTuber, makeup artist, and entrepreneur who became one of the most influential figures in the online beauty community. Born Jaclyn Roxanne Eilers on July 20, 1990, in Mineral, Illinois, she developed a passion for makeup at a young age and began her YouTube channel in 2011. Her detailed makeup tutorials, honest product reviews, and relatable personality quickly attracted millions of subscribers, making her one of the pioneers of the beauty influencer movement on YouTube.

Hill’s rise to prominence in the beauty industry was accelerated by several high-profile brand collaborations. Her 2015 collaboration with BECCA Cosmetics on the Champagne Pop highlighter became the best-selling individual product in Sephora’s history at the time, generating massive buzz and cementing her status as a top beauty influencer. She also collaborated with Morphe on hugely popular eyeshadow palettes, including the Jaclyn Hill Palette, which sold out repeatedly and became one of the most iconic influencer-brand partnerships in the beauty world.

In 2019, Hill launched her own cosmetics brand, Jaclyn Cosmetics, with a line of lipsticks. The launch was met with significant controversy when consumers reported quality issues with the initial batch, including products with lumps and fibers. Hill addressed the issues publicly, reformulated the products, and eventually rebuilt consumer trust. Despite the rocky start, Jaclyn Cosmetics has continued to release new products and grow as a brand. Hill has been open about the challenges of entrepreneurship and the pressures of public life.

With an estimated net worth of $10 million, Jaclyn Hill’s wealth has been built through her YouTube ad revenue, brand collaborations, Jaclyn Cosmetics sales, and social media sponsorships. She remains one of the most-followed beauty creators on YouTube and Instagram, and her influence on the beauty industry’s digital transformation has been significant. Through both triumphs and controversies, Hill has maintained a loyal fanbase and continues to be a prominent figure in the beauty community.