Huda Kattan is a American-Iraqi entrepreneur with an estimated net worth of $400 million in 2026.
Entrepreneur, Beauty Mogul, Social Media Influencer | American-Iraqi
Huda Kattan is an Iraqi-American beauty mogul, entrepreneur, and social media influencer who founded Huda Beauty, one of the fastest-growing cosmetics companies in the world. Born on October 2, 1983, in Oklahoma City, Oklahoma, to Iraqi immigrant parents, Kattan grew up between the United States and the Middle East. She studied finance at the University of Michigan-Dearborn before pursuing her true passion for beauty and makeup artistry. After training at the Joe Blasco Makeup Academy in Hollywood, she moved to Dubai, where she began her career as a celebrity makeup artist.
Kattan launched her beauty blog in 2010 and quickly built a massive following by sharing makeup tutorials, beauty tips, and product reviews. Her authentic approach and exceptional skill resonated with audiences worldwide, and she became one of the most followed beauty influencers on Instagram. In 2013, she parlayed her online influence into a business by launching Huda Beauty with a line of false eyelashes, which were picked up by Sephora and became instant bestsellers. The brand expanded rapidly into a full cosmetics line including foundations, lipsticks, eyeshadow palettes, and skincare products.
Huda Beauty has grown into a global empire valued at over $1 billion, making Kattan one of the wealthiest self-made women in the beauty industry. The company’s products are sold in major retailers worldwide, including Sephora, Harrods, and Selfridges. Kattan has appeared on the Forbes list of America’s Richest Self-Made Women and has been named one of Time magazine’s most influential people on the internet. She also launched Wishful, a skincare line, and has invested in other beauty and wellness startups.
With an estimated net worth of $400 million, Huda Kattan stands as one of the most successful beauty entrepreneurs of the digital age. Her ability to translate social media influence into a billion-dollar brand has made her a blueprint for creator-led businesses. She continues to innovate within the beauty industry while maintaining her massive social media presence, with over 50 million followers on Instagram alone, and expanding Huda Beauty’s product lines and global reach.
Huda Kattan is a American-Iraqi entrepreneur with an estimated net worth of $400 million in 2026.
Launched her beauty blog which quickly amassed a massive global following
Founded Huda Beauty with a line of false eyelashes, sold at Sephora
Huda Beauty valued at over $1 billion; named to Time's most influential internet list
Launched Wishful skincare line and appeared on Forbes richest self-made women list
Expanded Huda Beauty globally with new product lines and retail partnerships
Continued growing brand portfolio and investing in beauty and wellness startups
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