Dixie D’Amelio

Dixie D’Amelio is an American social media personality, singer, and television personality who rose to fame alongside her younger sister Charli D’Amelio on TikTok. While Charli initially gained more attention for her dance videos, Dixie carved out her own niche with a combination of humor, lifestyle content, and music. The D’Amelio sisters became the first family of TikTok, with their rapid rise to fame in late 2019 and early 2020 reshaping the influencer landscape.

Dixie leveraged her massive social media following to launch a music career. She released her debut single “Be Happy” in June 2020, which garnered over 250 million streams across platforms. She followed up with singles including “One Whole Day” featuring Wiz Khalifa and “Psycho,” and signed a record deal with HitCo Entertainment (later moving to other labels). While her music career received mixed critical reception, her songs performed well commercially thanks to her enormous built-in audience.

The D’Amelio family starred in their own Hulu reality series, The D’Amelio Show, which premiered in September 2021 and provided an inside look at the family’s transition from a normal Connecticut family to social media royalty. The show ran for multiple seasons and explored themes of mental health, family dynamics, and the pressures of sudden fame. Dixie was particularly open about her struggles with anxiety, which resonated with many young viewers.

Beyond TikTok and music, Dixie has built a substantial business portfolio. She and Charli co-founded Social Tourist, a clothing brand in partnership with Hollister Co. She has secured endorsement deals with major brands including Morphe, Puma, and various food and beverage companies. Dixie also co-hosted a YouTube talk show called Charli and Dixie: 2 Chix. With tens of millions of followers across platforms, Dixie has established herself as one of the most commercially successful social media influencers of her generation.