Daisy Keech

Daisy Keech is an American social media influencer, fitness entrepreneur, and content creator who has built a massive following through her workout content and lifestyle posts on TikTok, Instagram, and YouTube. Born in Los Angeles, California, Keech began posting fitness content on Instagram while still a teenager and quickly gained traction for her approachable workout routines, particularly her popular abs and booty workout programs that have been viewed hundreds of millions of times across platforms.

Keech was one of the founding members of the Hype House, a collaborative content creation collective in Los Angeles that brought together some of TikTok’s biggest stars in late 2019. However, she departed the group in 2020 after a public dispute over credit and ownership, and subsequently co-founded Clubhouse, her own content creation collective. This entrepreneurial move demonstrated her business acumen and willingness to forge her own path in the competitive social media landscape.

Her fitness brand, Keech Peach, focuses on workout programs and fitness content that target a young female audience. Her signature workout videos, particularly her hourglass abs workout, have become some of the most replicated fitness routines on social media. Beyond fitness, Keech creates lifestyle and fashion content that resonates with her millions of followers across platforms, making her a valuable partner for brands in the fitness, fashion, and beauty spaces.

With over 10 million followers across her social media platforms combined, Keech has established herself as one of the most influential fitness creators of her generation. Her estimated net worth of $3 million in 2026 comes from brand sponsorships, her fitness programs, YouTube ad revenue, and various business ventures in the health and wellness space.