Bretman Rock

Bretman Rock is a Filipino-American social media personality and beauty influencer who rose to fame through his hilarious and charismatic YouTube and Instagram content. Born in the Philippines, Bretman moved to Hawaii as a child and began creating content as a teenager. His breakout moment came in 2015 when a YouTube contouring tutorial went viral, amassing millions of views and launching him into beauty influencer stardom. His bold personality, quick wit, and fearless approach to beauty and fashion set him apart in the crowded influencer space.

Bretman’s influence extends far beyond beauty tutorials. He has become a cultural icon, particularly within the LGBTQ+ community and among Filipino Americans. In 2021, he made history as the first openly gay man to appear on the cover of Playboy magazine. That same year, he starred in his own MTV reality series, Bretman Rock: Following, which documented his life in Hawaii with his family and friends. His content has evolved to include lifestyle, comedy, gardening, and fitness, showcasing his versatility as a creator.

In the beauty industry, Bretman has secured numerous high-profile brand partnerships and collaborations. He has worked with major brands including Morphe, ColourPop, and Wet n Wild. His collaboration with Wet n Wild Beauty was particularly notable, as it was one of the first major beauty brand partnerships with a male influencer sold in drugstores nationwide. He has also been featured in campaigns for high-fashion brands, bridging the gap between social media and traditional fashion.

Based in Hawaii, Bretman has cultivated a unique lifestyle brand that combines his love for nature, fitness, and Hawaiian culture with his beauty and fashion expertise. He has amassed over 18 million Instagram followers and millions more across TikTok, YouTube, and Twitter. His authenticity, humor, and willingness to be unapologetically himself have made him one of the most beloved and influential social media personalities of his generation.