BIA

BIA, born Bianca Miquela Landrau, is a rapper and singer of Puerto Rican and Italian descent who grew up in Medford, Massachusetts. She first gained attention in 2012 through her music on social media and later appeared on the Lifetime reality series “The Rap Game” in 2016, though she had already been building a following through her mixtapes and online presence. Her early work caught the attention of Pharrell Williams, who signed her to his label i am OTHER.

BIA’s career took a major leap forward with the release of “Whole Lotta Money” in 2021, which became a viral hit on TikTok and social media. The song’s remix featuring Nicki Minaj pushed it even further into the mainstream, peaking at number 16 on the Billboard Hot 100. This success established BIA as a serious force in hip-hop and opened doors to major label support, leading to a deal with Epic Records. Her confident delivery and versatile flow earned her recognition as one of the most exciting female rappers of her generation.

In 2023, BIA continued her momentum with singles like “I’m That Bitch” and collaborations with artists across hip-hop and Latin music. Her ability to rap in both English and Spanish has given her a unique crossover appeal, connecting with audiences across different markets. She released a steady stream of singles and features that kept her name in rotation on playlists and radio throughout 2023 and 2024.

BIA has also built her brand through fashion collaborations, live performances, and social media partnerships. Her authentic style and strong social media presence have attracted brand deals in beauty and fashion. With streaming revenue from her catalog, touring income, and growing brand partnerships, BIA has accumulated an estimated net worth of $4 million and continues to expand her influence in the music industry.