Emma Grede

Emma Grede is a British entrepreneur and businesswoman who has become one of the most influential figures in the fashion and direct-to-consumer retail industries. She is best known as the co-founder and CEO of Good American, the size-inclusive denim and fashion brand she launched in 2016 with Khloe Kardashian. Good American made history by generating $1 million in sales on its first day, making it the largest denim launch in history. The brand has since expanded well beyond denim into a full fashion line celebrated for its commitment to inclusivity and body positivity.

Perhaps even more significantly, Emma is a founding partner of SKIMS, the shapewear and clothing brand co-founded with Kim Kardashian in 2019. SKIMS has experienced explosive growth, reaching a valuation of over $4 billion by 2023 and becoming one of the most successful celebrity-backed brands ever created. Emma’s role as a strategic partner and businesswoman behind SKIMS has been crucial to its success, though Kim Kardashian serves as the public face of the brand. Her ability to build and scale consumer brands has made her one of the most respected executives in fashion.

Emma grew up in East London, England, and built her career in fashion and brand management before partnering with the Kardashian family. She previously worked at ITB Worldwide, a luxury brand consultancy, and has extensive experience in marketing and brand development. Her appearance as a guest shark on ABC’s Shark Tank has further raised her profile in the business world, where she has invested in and mentored emerging entrepreneurs.

As of 2026, Emma Grede has an estimated net worth of $50 million. Her wealth is derived from her equity stakes in both Good American and SKIMS, her investments through Shark Tank and other ventures, and her role as a top fashion executive. With SKIMS continuing to grow and a potential IPO on the horizon, her net worth could increase substantially in the coming years.