Elsa Majimbo

Elsa Majimbo is a Kenyan comedian and content creator who became an international social media sensation during the COVID-19 pandemic in 2020. Born on June 18, 2000, in Nairobi, Kenya, she began posting short comedy videos on Instagram featuring her signature style of delivering humorous monologues while eating chips (crisps) and wearing oversized glasses. Her deadpan humor, witty observations about everyday life, and infectious laughter quickly went viral, attracting millions of followers from around the world.

Majimbo’s rapid rise to fame led to extraordinary opportunities that few African content creators had previously achieved. She caught the attention of major global brands and luxury fashion houses, leading to partnerships with Valentino, Fenty Beauty by Rihanna, and MAC Cosmetics, among others. She became the first Kenyan to win the E! People’s Choice Award for African Social Star in 2020 and went on to win numerous other accolades recognizing her impact on digital entertainment.

Her success extended beyond social media into the fashion and entertainment worlds. Majimbo relocated to Los Angeles to pursue broader opportunities and has appeared at major fashion events, on magazine covers, and in celebrity circles. She developed a friendship with Naomi Osaka and other high-profile figures, and her unique comedic voice has opened doors to hosting gigs, media appearances, and entertainment industry projects.

Majimbo represents a new wave of African creators who have leveraged social media to build global careers without the traditional gatekeepers of the entertainment industry. Her success story is particularly notable given that she started creating content from her bedroom in Nairobi and within a few years was walking red carpets and collaborating with luxury brands worldwide. With an estimated net worth of $2 million, she continues to expand her brand across entertainment, fashion, and digital media.