Sasha Velour

Sasha Velour is an American drag performer, visual artist, and producer who won Season 9 of RuPaul’s Drag Race in 2017, delivering what many consider the most iconic finale lip sync in the show’s history. Born Alexander Hedges Steinberg in Berkeley, California, and raised in Urbana-Champaign, Illinois, Sasha brings an intellectual and artistic approach to drag that sets her apart in the entertainment world. She studied at Vassar College and later earned a Fulbright scholarship to study in Moscow, where she explored the intersection of art, gender, and political expression.

Sasha’s crowning moment on Drag Race, a breathtaking lip sync to Whitney Houston’s ‘So Emotional’ during which she revealed hidden rose petals falling from beneath her bald cap, is widely regarded as one of the greatest moments in reality television history. The performance changed how Drag Race finales were structured and elevated the art of drag lip sync to new heights. Her run on the show showcased her conceptual artistry, sharp intellect, and ability to transform drag into high art while remaining deeply entertaining.

After Drag Race, Sasha channeled her creative vision into groundbreaking projects. She created and produced NightGowns, an acclaimed live drag show and variety spectacular that was later adapted into a docuseries. She also founded and edited VelourMagazine, a publication dedicated to celebrating drag culture and queer artistry. Her one-woman show, Smoke and Mirrors, toured internationally and received critical praise for its innovative blend of drag, visual art, and storytelling. In 2023, she published her book ‘The Big Reveal’ exploring drag history and culture.

Sasha’s estimated net worth of $5 million reflects her success across multiple creative disciplines including touring, producing live shows, publishing, brand partnerships, and her continued status as one of the most respected and commercially successful drag artists in the world.