Maura Higgins

Maura Higgins is an Irish television personality, model, and social media influencer who rose to fame on the fifth series of the hit ITV dating show Love Island in 2019. Born on November 25, 1990, in Ballymahon, County Longford, Ireland, Higgins grew up in a small rural town and worked as a ring girl and grid girl before her television breakthrough. Her bold, outspoken personality and memorable one-liners made her one of the most talked-about contestants in Love Island history, despite entering the villa as a late arrival.

Higgins finished in fourth place on Love Island but arguably left the biggest impression of any contestant from her series. Her no-nonsense attitude, humor, and willingness to speak her mind resonated with viewers and made her an instant fan favorite. Following the show, she appeared on Dancing on Ice in 2020, where she impressed viewers with her skating ability and finished as a semifinalist. She has also appeared on other television programs including Glow Up Ireland and This Morning as a regular contributor.

Off television, Higgins has built a substantial business empire. She has launched her own beauty brand and has secured lucrative endorsement deals with major companies including Ann Summers, Bellamianta, and Boohoo. Her social media following, with over 3.5 million followers on Instagram, has made her one of the most sought-after influencers in the UK and Ireland. She has graced the covers of numerous magazines and has become a fashion and beauty icon, regularly attending high-profile events and fashion weeks.

As of 2026, Maura Higgins’s net worth is estimated at approximately $5 million. Her wealth comes from a diverse portfolio of income streams including television appearances, brand endorsements, her beauty business, social media partnerships, and modeling work. Higgins has proven herself to be one of the most commercially successful Love Island alumni, successfully transitioning from reality television fame to a sustained career in media and business.