Jenn Im

Jenn Im is an American YouTuber, fashion designer, and entrepreneur who has been a pioneering figure in the fashion and lifestyle content space on YouTube. Born in Los Angeles, California, to Korean immigrant parents, she grew up with a deep appreciation for both Korean and American culture, which would later influence her unique fashion sense. She attended the University of California, Davis, before pursuing content creation full-time.

Im launched her YouTube channel ClothesEncounters in 2010, which became one of the earliest and most successful fashion-focused channels on the platform. Her content blending fashion advice, lookbooks, lifestyle vlogs, and cultural commentary attracted millions of subscribers. She was among the first wave of YouTube fashion creators and helped establish the blueprint for fashion content on the platform. Her approachable style and diverse content helped her build a loyal community over more than a decade.

In 2017, Im launched her own clothing brand, Eggie, which reflected her personal style with playful, comfortable, and inclusive designs. The brand was well-received by her audience and fashion critics alike, marking her successful transition from content creator to fashion entrepreneur. Eggie represented her vision for accessible fashion that blended Korean and American design sensibilities. She has also collaborated with major brands including Colourpop Cosmetics on a successful makeup collection.

Im married Ben Jolliffe in 2018, and has since shared aspects of her married life and personal growth with her audience. She is recognized as one of the most influential Asian American content creators and has been featured in publications including Forbes, Cosmopolitan, and Refinery29. Her net worth of approximately $2 million has been built through her YouTube career, Eggie clothing brand, brand partnerships, and various business ventures.