Alex Hormozi

Alex Hormozi is an American entrepreneur, investor, author, and social media personality who has built a massive following by sharing business and entrepreneurship advice. He is the founder of Acquisition.com, a holding company that partners with and invests in businesses, helping them scale through proven frameworks and operational strategies. His straightforward, no-nonsense approach to business education has made him one of the most influential entrepreneurship voices on social media.

Born on August 18, 1992, in Leesburg, Virginia, to an Iranian-American family, Alex graduated from Vanderbilt University before beginning his entrepreneurial journey. He started his first business, a chain of gym turnaround companies called Gym Launch, in 2016, which grew rapidly and helped thousands of gym owners increase their revenue. He later founded ALAN (now Prestige Labs), a supplement company, before consolidating his businesses under the Acquisition.com umbrella.

Hormozi became a social media sensation through his content on YouTube, Instagram, and TikTok, where he shares detailed breakdowns of business strategies, sales techniques, and wealth-building principles. His book “$100M Offers: How to Make Offers So Good People Feel Stupid Saying No” became a bestseller and cemented his reputation as a leading business educator. He followed it with “$100M Leads,” which also achieved significant commercial success.

Alex and his wife Leila Hormozi run Acquisition.com together, with the company’s portfolio generating hundreds of millions in annual revenue across its invested businesses. Their transparent approach to sharing revenue numbers, deal structures, and business lessons has earned them a devoted following of aspiring entrepreneurs. As of 2026, Alex Hormozi’s estimated net worth is approximately $100 million, driven by his portfolio company returns, book royalties, and content empire.