Bailey Sarian

Bailey Sarian is an American YouTuber, makeup artist, podcaster, and entrepreneur who pioneered the unique content format of combining true crime storytelling with makeup tutorials. Born in Los Angeles, California, Sarian worked as a professional makeup artist in the beauty industry before launching her YouTube channel in 2013. While she initially posted standard makeup tutorials, her career took off in 2019 when she debuted her signature Murder, Mystery and Makeup series.

The Murder, Mystery and Makeup format, in which Sarian applies makeup while narrating true crime stories, became a viral sensation and carved out an entirely new niche on YouTube. The concept resonated with audiences who enjoyed both beauty content and true crime, and her subscriber count skyrocketed. Her ability to tell compelling stories with sensitivity while maintaining an engaging visual element set her apart from other true crime creators and traditional beauty YouTubers alike.

Sarian expanded her brand significantly in the years following her breakthrough. She launched Dark History, a podcast that explores the darker and lesser-known aspects of historical events, which became a top-rated show on multiple podcast platforms. She also founded her own cosmetics brand, drawing on her professional background in makeup artistry. Her merchandise line and brand partnerships have further diversified her income streams.

With millions of subscribers on YouTube and a dedicated fanbase across social media platforms, Sarian has established herself as one of the most innovative and successful content creators of her generation. Her ability to blend two seemingly unrelated genres into a cohesive brand demonstrates the creative possibilities of digital media and has inspired countless imitators across the platform.