Desi Perkins

Desi Perkins is a Mexican-American beauty influencer, entrepreneur, and content creator who has become one of the most influential figures in the online beauty community. Born in Riverside, California, Perkins launched her YouTube channel in 2013 and quickly distinguished herself with her exceptional makeup artistry, warm personality, and high-quality production values. Her tutorials, which range from everyday looks to dramatic transformations, have garnered hundreds of millions of views and established her as a trusted authority in the beauty space.

Perkins’ rise in the beauty community was fueled by her relatable personality and her ability to connect with her audience on a personal level. She has been open about her struggles with anxiety and her fertility journey, sharing deeply personal stories that have endeared her to millions of followers. Her authenticity has set her apart in an industry often criticized for being superficial, and her willingness to show vulnerability has created a loyal and engaged community around her content.

As an entrepreneur, Perkins has leveraged her influence to build a successful business empire. She co-founded DEZI, a sunglasses brand, with her husband Steven Perkins, which has become a popular eyewear label known for its stylish and affordable designs. She has also collaborated with major beauty brands including Quay Australia and has been featured in campaigns for high-profile companies. Her business ventures extend beyond beauty into lifestyle and fashion, reflecting her evolution as a multi-faceted creator.

With millions of subscribers on YouTube and followers on Instagram, Perkins continues to be a leading voice in the beauty industry. Her estimated net worth of $5 million in 2026 comes from her YouTube ad revenue, brand sponsorships and collaborations, her DEZI eyewear brand, and various business partnerships that span the beauty, fashion, and lifestyle sectors.