Tati Westbrook

Tati Westbrook is an American beauty YouTube creator, entrepreneur, and makeup artist who has been one of the most influential figures in the online beauty community for over a decade. She launched her YouTube channel, originally called GlamLifeGuru, in 2010, making her one of the earliest and most established beauty creators on the platform. Her content focuses on makeup reviews, tutorials, and beauty product testing, and she is particularly known for her high-end product reviews and her honest, detailed approach to beauty content.

Born in Seattle, Washington, Westbrook moved to Los Angeles to pursue a career in the entertainment and beauty industries. Before YouTube, she worked as a makeup artist and had appearances on various television shows. Her YouTube channel grew steadily over the years, eventually amassing over 8 million subscribers. Her signature series, “OMG” and “WTF,” where she tests new beauty products, became staples of the beauty community and influenced purchasing decisions for millions of viewers.

In 2019, Westbrook launched her own beauty supplement brand, Halo Beauty, which offers ingestible beauty products including skin, hair, and nail supplements as well as kiwi seed-based vitamins. The brand represented a unique approach in the beauty space, focusing on beauty from within rather than topical products. Also in 2019, she became embroiled in a widely publicized feud with fellow beauty YouTuber James Charles, which resulted in her “Bye Sister” video becoming one of the most-watched videos in YouTube beauty history. While controversial, the incident demonstrated her massive influence in the space.

Westbrook’s net worth of approximately $12 million has been built through over a decade of YouTube ad revenue, her Halo Beauty brand, substantial brand partnerships with major beauty companies, and other business ventures. Despite the controversies and a brief hiatus from YouTube, she remains one of the most successful beauty entrepreneurs to emerge from the platform, with Halo Beauty continuing to generate significant revenue as a standalone business.