Lil Nas X

Montero Lamar Hill, known professionally as Lil Nas X, was born on April 9, 1999, in Lithia Springs, Georgia. Raised in a modest household, he spent much of his youth on the internet, building a following on social media platforms through memes and viral content. Before his music career took off, he briefly attended the University of West Georgia but dropped out after one year to pursue his creative ambitions. His unique blend of humor, authenticity, and musical talent would soon make him one of the most talked-about artists in the world.

Lil Nas X exploded onto the music scene in late 2018 with “Old Town Road,” a genre-blending track that fused country and hip-hop. The song became a viral sensation on TikTok and eventually topped the Billboard Hot 100 for a record-breaking 19 consecutive weeks, surpassing a record previously held by Mariah Carey and Luis Fonsi. The remix featuring Billy Ray Cyrus helped the song cross cultural boundaries and become one of the best-selling singles of all time, certified Diamond by the RIAA.

His debut EP “7” was released in 2019, followed by his full-length debut album “Montero” in 2021. The album’s lead single “Montero (Call Me by Your Name)” debuted at number one on the Billboard Hot 100, accompanied by a controversial and visually stunning music video. The album also featured hits like “Industry Baby” with Jack Harlow, which also reached number one. Throughout his career, Lil Nas X has been celebrated for his openness about his sexuality, becoming one of the most prominent openly gay artists in hip-hop.

Beyond music, Lil Nas X has built a substantial brand through endorsement deals, including partnerships with major fashion and consumer brands. His social media presence, with tens of millions of followers across platforms, has made him a sought-after marketing partner. His ability to go viral with creative promotional campaigns has set a new standard for music marketing in the digital age. As of 2026, his net worth is estimated at $30 million.